I oversaw the design and implementation of brand booklet about Gundlach Bundshu Winery, a historic family-owned winery in Sonoma, California.

Intended mainly as a takeaway for trade, outlining the marketplace offerings of the winery, the booklet did double duty for the DTC channel as an insert in shipping boxes to new customers and as a tasting room takeaway. I oversaw the design, directing the looks and feel while working with an outside graphic designer. Copywriting was was done by me in-house, including creating individualized taglines for each of the winery’s offerings.

Graphic design by The Art Dept.