Hi, I’m John and I take a creative approach to analytics and an analytical one to creative.
John Capone thinks people talk about themselves too much, so he’ll get straight to the point. JC’s got digital marketing tools built on a solid base of editorial skills and judgment. He has served on the jury of the Creative Media Awards four times and spoken at numerous online media industry conferences. His heroes are Hunter S. Thompson, Bojack Horseman and Harold Ross. Not necessarily in that order.
Lead content development and editorial, including branded content, partnerships and sponsorships. Plan and execute weekly email newsletter (including partner promotions) and focus on acquisition, growth and nurturing.
Consulted on rebrand of winery, including packaging design and website launch with ecommerce buildout and tasting room POS.
Developed audience growth strategy and far exceeded KPIs. Worked with ad partners to meet client goals and developed strategic partnerships. Managed email newsletter programs and paid social media campaigns.
Managed and executed marketing strategy for winery brand, and worked with direct and national sales teams to create campaigns promoting releases; led eCommerce; also promoted events, including the annual Huichica Music Festival and concert series.
Led editorial coverage of the media industry; managed numerous daily email newsletters. Assisted in the programming of and represented the company at OMMA events focused on digital media.
Responsible for planning and coordinating content as well as working closely with the art on two luxury lifestyle market magazines. Assigned articles to writers and photographers, and managed editorial flow, in addition to editing articles.
Duties included copyediting of a weekly newspaper on deadline days and writing articles on a weekly basis.
I assisted in editorial and production aspects for each issue of a glossy national, bi-monthly adventure-travel magazine.
Produced and concepted
Video /
Artist Nate Reifke painted her and we made this here short about her, directed by Casey O’Leary. Music by Graham LeBron.
Official Selection Sonoma International Film Festival 2015
Creative Direction, Strategy, Branding
Branding /
I consulted on the logo, branding and feel of murmrr, a concert series and venue launch in Brooklyn New York.
Creative Direction, Copywriting
Branding /
I oversaw the design and implementation of brand booklet about Gundlach Bundshu Winery, a historic family-owned winery in Sonoma, California.
Intended mainly as a takeaway for trade, outlining the marketplace offerings of the winery, the booklet did double duty for the DTC channel as an insert in shipping boxes to new customers and as a tasting room takeaway. I oversaw the design, directing the looks and feel while working with an outside graphic designer. Copywriting was was done by me in-house, including creating individualized taglines for each of the winery’s offerings.
Graphic design by The Art Dept.
Creative Direction, Web Dev, Content Creation
Website /
Table to Grave is an online publication and community centered around culinary and viticultural pursuits. Courtney Humiston and I cofounded Table to Grave in 2012. I supervised the web design and architecture and continue to oversee content and write for the publication. Read more about Table to Grave here.
Web Development, Branding
Branding / Website /
Cheryl Forberg is a James Beard Award-winning chef, a New York Times best-selling author, and a nutritionist for NBC’s The Biggest Loser.
I consulted with her on use of social media developed website and brand extension called Flavor First in 2011. I also worked with Cheryl on books, blogs and branding.
Concept, Production, Type Design
Video /
The Rhinefarm Sessions are performances by musicians visiting Gundlach Bundschu Winery in Sonoma, California in different unique setting around the property. I concepted the series and produced performances featuring Golden Gram, Garrett Pierce, Alina Hardin, Matt Adams from the Blank Tapes, Meg Baird with Charlie Saufley, Emmett Kelly from the Cairo Gang and Michael Hurley among others.
Videos shot and edited by Emilee Booher
Thank you for playing.